Marketing Facebook – How to Get Started
Facebook is by far one of the most widely used social media outlets in the world, used by millions of people all over the globe. But you probably don’t know much about marketing on Facebook. The truth is that it is quite simple if you know what you’re doing. Before I continue, please note that I am not a “marketing” expert, and this article is simply meant to provide you with some basic information on how to use Facebook to your benefit.
First of all, you should sign up for a free account at Facebook, which should be done quickly as the initial set-up cost is very low. Once you have done so, the next step is to start creating a page for your business. You will need a name for your page (which you will use for branding purposes), and you should also select a layout for your page, which will be your front page on the site. As you will later learn, the layout is the part that people will actually see when they arrive at your page.
Your profile pictures are incredibly important, as they are what make up the “cover” of your page, so make sure that you keep them as pleasant as possible. Also, try to stay away from making links to your company website in these images, as this could easily result in people clicking on those links and visiting your website. Other than that, your Facebook profile page is really all you need to worry about, as the rest will be taken care of by the various applications that Facebook provides you with. If you follow these simple steps, you should be able to start enjoying some serious traffic to your site!