A few weeks ago I was having a little trouble with one of my Instagram followers and I decided that I needed to find out why they were following me in the first place. After searching on Google for an answer I came across the Marketing Instagram Checklist which really made things easier. If you are going to be using marketing Instagram for your business then you need to be following some fairly simple guidelines so that you can ensure your business grows.

The first thing I did when starting my business was to build up my Instagram followers list. When I started there were around 50 people following me, now I am lucky to have over one hundred active followers. If you are struggling to gain a number of followers then you could always split your list between social media sites such as Facebook and Twitter, these will give you more influence but it is important not to make this your only focus.

When building up your Instagram followers list you need to be sending insightful and useful messages to your followers, the aim of this marketing strategy is for you to be seen as an expert in your field. If people want to learn more about your product they will look to your feed for answers. The last thing you want is for people to fall away from your page because they feel you are not giving them enough information. Make sure you use links to your website and blog in your messages, this helps people to follow your posts and grow your business at the same time. As always make sure you respond to any messages you receive from your followers and interact with them on a daily basis, this will increase your reputation among them.