Fast Fashion Companies
Fashion is a broad category of personal autonomy and self-expression in a certain time and place and in a certain context, of apparel, footwear, lifestyle, cosmetics, hairstyle, body posture, and accessories. In its broader usage, however, the word also suggests a precise appearance defined by the fashion business as what is currently trendy. In defining what is stylish, a variety of factors go into play. For example, a new style might be seen as trendy if it is instantly recognizable (like the “granny boot” look popularized by the lateixties), but it wouldn’t necessarily be considered fashionable if those wearing it is not in sync with the general trend. Also, a trend can appear fashionable at the time it is introduced, but after a while it loses its popularity if it is no longer considered trendy.
There are two major types of individuals who wear fast fashion. The first are teenagers who follow the trend just because it is trendy, without considering whether it is appropriate to their personalities or not. These people are, however, quickly discovering that they have serious fashion implications, especially when they begin to wear clothes that they don’t really like. This type of individual may be ridiculed by others for being stuck in the same old fashion style. The other type of person who often embraces new fashions in a bid to be in with the “in” crowd, but whose fashion sense just cannot keep up, is seen as pretentious or out of touch by others.
Many designers work specifically in either of these categories, drawing on the fast fashion tendency to produce clothes that are instantly recognizable, but which lack any real originality or quality. Most designers work within a small, highly specialized community of designers, producers, and distributors who often work in tandem to produce distinctive styles of clothes. In contrast, most fashion companies produce mass-produced clothes that are made up almost entirely of the same design ideas, from the fabrics to the designs on the labels. The result is that there are always new designers to take up the mantle when a current style wears out.