Facebook is currently the fastest growing social networking site, and with over 500 million users worldwide, it’s no surprise why big businesses are jumping on the bandwagon to advertise and promote themselves via this site. So, what are the benefits of marketing your business on Facebook? Read on to find out:

It’s Easy. Advertising on Facebook is incredibly simple because it’s a very open platform that allows anyone from anywhere to access it. The only barrier is to ensure that your business is a member of this social network – that’s where the benefits lie. You’ll be able to reach out to your potential customers directly and have your business acknowledged and promoted by a wide range of people, which could potentially reach hundreds or even thousands of users in a very short time. The ability to market online has never been this easy!

It’s Cost-Efficient. When you compare marketing methods, you’ll probably agree that Facebook is way cheaper than most other internet advertising methods. With the low startup costs and very low ongoing fees, there’s no wonder why so many companies are choosing this method to market their business. To advertise your business on Facebook, you just need to create a page and start adding content to it, which you can easily do yourself. This makes it highly cost-effective for any business – especially those who don’t have much capital to spend on advertising and promotion.